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Facebook Verified ✔️
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Most people think being "Verified" on a social media platform is a celebrity thing when in actuality it's not.

Facebook specifically has rolled out a second verification option for businesses  and there's a few reasons why it's important to take advantage of this.

Importance

I'm a YouTube head. I love watching videos tutorials, reviews, and down the rabbit hole things (yes the pimple pop videos) on Youtube. About 6 months ago, I subscribed to a new, smaller YouTuber and would chat back and forth with them in the comment section.

I finally found their Twitter page, follow them and continued the rapport we had built. One Saturday, morning I noticed a tweet from this individual asking if someone would give them access to their Netflix account. At first I found it strange, this person has amassed a particular amount of followers and yet you aren't able to afford a Netflix account, but whateves. I dm'd the user my Netflix info and thus began the share of my account.

A month later I realized this person wasn't the legit Youtuber, only a fan account...

So, I had just given someone random access to my Netflix account, which has my phone number, address, and credit card info...

Here's the kicker neither account, the real or fan page is verified.

All of this say, I learned the importance of the checkmark. As a business it is super easy for you to obtain a check mark on Facebook and here why I believe it is the best thing you could do for your brand.

Times have changed for consumers. It used to be that you would look in the phone book for a companies number, but nowadays, with Google, Yahoo, and Bing we have access to a world of information, companies, and frauds.

The checkmark will set apart your business from the fakes and let the consumer know that it is you, your business.

 

GRAY vs BLUE

The Blue checkmark is for celebrities and personalities. This one is hard to attain but if you're famous enough it'll happen.

The Gray one, thats yours! You, as a Business Owner, Entrepreneur, and verify your brand on Facebook so consumer know they aren't getting the bate and switch.

A lot of blogs will tell you that the Gray checkmark doesn't matter and isn't desired but I disagree. I think this checkmark is great for your customers. It allows them to see that it is you

How?

1. Your page must be a Local BusinessCompany or Organization, to be eligible for a gray verified check, meaning it must be categorized as that on Facebook.

2. Go to Settings for your Fan Page and and under the General section click Page Verification. 

3. Click Verify this Page and follow the steps for verification. It can be done with a phone call or uploading business documents, I personally recommend uploading a business document as I have found that the process is quicker and leaves little doubt of your identity. 

But You Want That Blue?

So you came her because you wanted to find out how to get the blue checkmark.... Sorry, I don't have that info for you. Facebook and other's are selective on who they get to do this. Most time you'll have to hire someone to attain this for you but here's a few tips to keep your brand recognizable for your fans and keep them from getting scammed by fakes.

1. Have Consistent Branding. Use the same photo on Facebook as on Twitter, Instagram, and wherever else. Use the same cover photos, bio, and etc. Make a trail for your audience to easily find and follow you.

2. Publicly List All Your Links. Take advantage of the icons on your website and link them to your social sites, put your usernames in your bios for your social platforms, make the information visible. The scammers aren't going to link back to your pages, they have their own pages to promote.

Good luck out there!

RVAC

 

Ways You're F*cking With Your Brand...
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Running a company is hard enough without the added  need for a strong web and social media presence. Sometimes in our haste we do things that are counter productive to the visibility and growth we desire.

Here's a few ways you're ruining your brand:

Know Your Endgame.

There's nothing worse than getting into a blog, web series, tv show, or podcast and it just stops. The same goes for your customer base, don't create a thing without knowing your endgame. For instance, this is a 1 part blog to be followed up with an Ebook. We're not promising a 8 part blog series to be posted for four weeks, we're promises one post with an eventual book to follow.

Know your endgame. What's the point of your content, your brand, what you're selling. Lets say you want to sell posters, build your website, web presence, and promotional materials so you are facilitating your sales. You don't need a physical wrecking ball to sell your posters, you need a camera, wall space, a web store and editing materials. Stay focused on the finished product, the endgame, so your message doesn't get lost in the shuffle. 

 

Be Consistent.

Inconsistent brands have inconsistent results. Be it your profile photos and bio's on social media, the type of graphics you use in promotional materials, consistency allows the audience to recognize and connect with your brand. Things don't have to be exactly the same, but a rhythm helps people know what to expect from you. Be consistent in posting, language, and style. Consistency is key people. We can’t have one profile photo on your Facebook Fan Page, 
another on your brand’s twitter, and a symbol for the profile image on Instagram. 
This also applies to urls and profile names. Your brand needs to be recognizable. Baring a coveted blue check mark, your clients should always know they have reached your official pages by seeing your consistent look. Be present for your audience, don’t “Ghost” them and still expect their attention.

Here's a post we did on Facebook Verification and how it helps your client base.
 

Interact!

While building your following it is easy to get to the place where you feel like you need to focus more on growth than growing the current relationships with your clients, followers, and more.  Instead of hunting for tons of followers and clients  focus on growing current relationships and clients.  Develop a kinship with your followers. Answer their questions, go to their page and like their photos, retweet their tweets, comment on their accomplishments. They champion you, so champion them. DM new followers thanking them for the follow and inviting them to check out whatever you have going on currently. When people are sold on a brand it is often based on experience. Give them an experience.  

 

 

Overloading Your Audience...

Let's say you feel like you're a master of the above tips but you still have issues with interacting with your followers. Sit back and take a look at how you are posting. Do not, for the love of God, overload your audience. If you're posting selfies, promo materials, and food pics several times a day you may be overloading your audience.  Pick a few important messages to get out during the week and leave the week to just those. Overloading them with a billion announcements, events, and etc will desensitize them to your posts. Have a game plan, only announce whats relevant to the timeframe. Another option is to calculate what you like to post and break them up according to platform. For instance, major posts, announcements and etc can go on Facebook, Twitter, and Instagram. Monotonous things go on SnapChat, InstaStory, and Twitter. 

In the words of our friend Sabrina, "Go forth and do great things."

We believe in you!